Naked Smoothies has launched a campaign called Be.More.Naked, bringing to life Naked’s new brand positioning and brand visual identity.
The campaign is also encouraging people to have the courage to embrace moments of boldness in their daily lives, according to the drinks brand.
In celebration of the new campaign, Naked will be releasing four six-second teaser videos in the run-up to the launch of its new digital ad in February 2021. As well as this, the brand has announced it’s first partnerships with Spotify and TikTok.
The videos have been created by creative agency Brave and BlinkInk directing duo Jonny and Will, and their aim is to drum up anticipation around the campaign ahead of the new advert launch early next year.
They give a quick sneak peek at some of the characters who will feature in the longer-form adverts next year, and will be shared and supported across a variety of social media channels.
The brand’s new partnerships are an exciting move for the campaign, and will be led by agency OMD. The partnerships will focus on Naked’s newest product, Naked Zing, which has been designed to ‘shake up consumers’ mornings with a citrus twist’.
The partnerships will present consumers with bespoke branded ads as part of a morning-focused Naked Zing strategy. Spotify will run the audio spots as part of morning-specific “Getting Ready” playlists, while prominent TikTok creators will promote the product through content aimed at kickstarting people’s mornings.