How marketers are preparing for GDPR
The GDPR comes into force in just under a year and, although the Direct Marketing Association (DMA) says it had expected preparedness and awareness for this new law to have [...]
News
Ella’s Kitchen hires bigdog to spearhead its content strategy
Organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing firm bigdog as its content agency, following a competitive four-way pitch. The [...]
Customer experience is greater priority than marketing, C-suite executives say
UK and US business executives rank customer experience above sales and marketing as their key focus in 2017. In a report by customer engagement specialist Calabrio – [...]
Tennent’s lager pokes fun at legal tender issues with currency exchange
Tennent’s Lager has launched a ‘Here to Serve’ campaign, offering English football fans the chance to exchange their English bank notes for Scottish ones while visiting [...]
HARMAN Lifestyle Audio selects The Honey Partnership to be first social media agency
Following a competitive pitch, communications consultant The Honey Partnership has been appointed by HARMAN Lifestyle Audio as JBL’s first UK social media agency of record. [...]
Green Party wins the electoral digital performance battle
The Green Party has emerged as the clear front-runner in the digital performance polls, offering the fastest user experience across both desktop and mobile devices. This is [...]
Helen Mirren voted favourite voice for automated phonecalls
Helen Mirren is the celebrity voice most people would like to hear from on a businesses’ automated voice call system. In two online surveys of more than 2,000 consumers, [...]
BrewDog entices public to vote in UK General Election with free beer
Independent craft brewer BrewDog is giving away free beer to voters to encourage them to take part in the UK General Election. The brewer, which has 29 craft beer bars across [...]
SNP snatches marketing campaign win while Tories leave room for improvement
If the general election campaign was based solely on direct marketing performance, the Scottish National Party would walk away with a victory and Labour will outperform the [...]
RPM keeps confectionery fans sweet with bonkers Mondelez campaigns
Independent creative agency RPM has unveiled two tasty campaigns for Mondelez brands Maynards Bassetts and Cadbury. The new Cadbury Dairy Milk campaign launched to coincide [...]