Tennent’s Lager has launched a ‘Here to Serve’ campaign, offering English football fans the chance to exchange their English bank notes for Scottish ones while visiting Glasgow for the Scotland v England World Cup qualifier.
The campaign is a tongue-in-cheek acknowledgement of the many frustrated Scots who have had their Scottish notes refused in England over the years.
On the matchday, Saturday June 10, Tennent’s will have a Currency Exchange operating on Buchanan Street in Glasgow’s city centre and outside Hampden Park.
Any English fans keen to avoid the risk of having their money refused in Scottish pubs will be able to make the exchange at Buchanan Street on Saturday from 9am until 1pm and outside Hampden Park from 3pm until 5pm.
The brewery will also hand out vouchers for free lager over the course of the day so both sets of fans can celebrate or commiserate as appropriate.
Alan McGarrie, head of UK brand marketing at Tennent’s, said: “Our new campaign is all about providing a service to Scots, so we thought the match against England was the perfect opportunity for us to serve up a bit of banter and level the playing field.
“We couldn’t think of a better way to do that than by playing off the long running joke around legal tender.”