Independent craft brewer BrewDog is giving away free beer to voters to encourage them to take part in the UK General Election.
The brewer, which has 29 craft beer bars across the UK, is urging every voice to be heard on June 8 by offering free beer to all voters who turn up to the polls.
The Peterhead-based brewery has also created an alternative election poll that aims to enhance the accuracy of results.
The BrewGov poll
Following a series of recent political shocks in which established and recognised opinion polls failed to accurately predict the outcome, BrewDog hopes to garner a more open response from those taking part by putting a can of Punk IPA in their hand.
Armed with cans of Punk IPA to hand to participants before they respond, the ‘BrewGov’ poll will be conducted by a dedicated team from BrewDog’s bar staff, who will take to the streets outside its bars throughout the UK.
The data will be collated on June 7 and the brewer intends to ‘call’ the results of the election before the polling stations open on June 8.
The brewery will then turn its attention to rewarding thirsty voters with a pint of Punk IPA on Election Day itself.
To claim a free Punk IPA, voters can take a picture of themselves outside their polling stations and show it to bar staff at any BrewDog bar.
The offer extends to Friday June 9, when the electorate can either celebrate or commiserate the results with the free beer offer.
James Watt, co-founder of BrewDog, said: “The political scene could do with more candour and honesty and recent political polls have been spectacularly off target, so we’re running the first ever poll with added craft beer. We believe everyone is more truthful and candid with a beer in their hand and we’re confident the results taken from outside our bars across the country will provide a more accurate picture of voting intention than any of the usual boring polls.
“Whatever your views, whatever your status, every vote was created equal. An election is a key moment for those that feel marginalised or under represented to stand up and be counted; so we want to encourage and reward those making their voices heard on 8th of June.”