News

‘Stranger Things’ premiere lifts engagement 74% for brands targeting its global audience

October 29, 2017 // 0 Comments

Ahead of Halloween, a global study conducted by email service provider, Mailjet, reveals engagement for this year’s spook fest is peaking around the second season of hit [...]

Chelsea FC forward Eniola Aluko signs with Sally Hansen

October 11, 2017 // 0 Comments

Chelsea FC striker and England centurion Eniola Aluko has become a global ambassador for beauty brand Sally Hansen. The partnership, negotiated by Misha Sher, VP Sport & [...]

Could robots exterminate customer service bias?

October 3, 2017 // 0 Comments

It’s National Customer Service Week, and one of the key themes being discussed is the use of AI technology and chatbots for serving customers. One big debate for the week [...]

Coca-Cola and McDonalds most coupled brands on Instagram

August 23, 2017 // 0 Comments

Crimson Hexagon unveils first image analysis beyond logo identification for deepest consumer insight through social data. [...]

Increase in third party inserts stems media decline

July 17, 2017 // 0 Comments

Magazine and third-party distributions are taking a larger market share than last year, according to research into the inserts industry conducted by the Direct Marketing [...]

The post-truth world leaves consumers baffled

July 14, 2017 // 1 Comment

A climate of intense uncertainty where any authority can be challenged, any claim discounted and any truth upended typifies 2017. Since the last Customer Engagement study in [...]

Have you nailed your talent acquisition strategy?

July 12, 2017 // 0 Comments

Strategic brand, marketing and digital consultancy CAB Studios claims that creativity is often overlooked by organisations seeking out the next generation of talent, and that [...]

Amazon Prime Day creates ‘halo’ effect for wider eCommerce marketplace

July 10, 2017 // 0 Comments

Amazon Prime Day offers brands a fantastic opportunity to capitalise on consumers’ mood to seek out great deals, according to Criteo, a personalised retargeting company [...]

One in four tech marketers will seek a new job in the next year

July 3, 2017 // 0 Comments

More than a quarter (26%) of B2B marketers in the technology sector plan to look for a new employer in the next 12 months, according to a study by Spiceworks, a professional [...]

Mobile app performance is still huge problem 10 years after iPhone launch

June 29, 2017 // 0 Comments

On the 10-year anniversary of the iPhone launch, app performance problems remain a major challenge, preventing many from realising their full potential. As consumers have [...]