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Victoria Beckham and Emily Ratajkowski among Instagram influencers warned over product promotion

April 29, 2017 // 0 Comments

The USA’s trade watchdog has issued a stark warning to a raft of social media influencers, including Emily Ratajkowski, Victoria Beckham and Scott Disick, regarding [...]

Carlsberg launches £15m marketing campaign that plays up to Danish stereotypes

April 28, 2017 // 1 Comment

Carlsberg has launched a £15m, integrated marketing campaign dubbed ‘The Danish Way’, with the hope of rejuvenating its Carlsberg and Carlsberg Export brands in [...]

DMA: Marketers have underestimated the GDPR

April 27, 2017 // 0 Comments

B2B markets are falling behind in their preparation for upcoming introduction of the General Data Protection Regulation (GDPR). The new regulations come into force on May 28, [...]

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