MLS’s DC United plans to boost fan engagement with Facebook Live
Major League Soccer (MLS) team DC United has teamed up with Telestream, a provider of digital media tools and workflow solutions, to up its Facebook Live game. Telestream’s [...]
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McDonald’s apologises for “upsetting” child bereavement TV advert
McDonald’s has apologised for “upset” caused by a TV advert, which consumers and charity workers accused of exploiting childhood bereavement. The fast food [...]
Hilton joins the DMA for its inaugural Customer Engagement Labs
The Direct Marketing Association (DMA) has launched the pilot for its Customer Engagement Labs, an immersive one-day live hackathon. In partnership with Hilton, the day asked [...]
ICO fines Keurboom Communications £400,000 for 99.5 million nuisance calls
The Information Commissioner’s Office (ICO) has fined a company behind 99.5 million nuisance calls a record £400,000. Keurboom Communications was handed the ICO’s [...]
BT pens programmatic deal with Rubicon Project
The digital advertising team at telecomms firm BT has selected global exchange for advertising, Rubicon Project, to extend its digital advertising proposition to thousands of [...]
Adobe Marketing Cloud enhancements aim to upgrade customer experience
Adobe has introduced several innovations across Adobe Marketing Cloud and Creative Cloud at the Adobe EMEA Summit in London today. The new capabilities are said to offer [...]
DIGIORNO uses facial recognition tech to show why pizza makes us happy
Frozen pizza brand DIGIORNO has conducted a social experiment that measured pizza’s effect on the moods of partygoers. Although most people would probably think it’s [...]
Advertising regulators get tough on fanciful broadband speed claims
The Committees of Advertising Practice (CAP) has launched a public consultation seeking views on different options to strengthen the standards around broadband speed claims. [...]
Unlimited Group launches Bristol-based marketing agency Prophecy Unlimited
The Real Adventure Unlimited and EMO Unlimited, the Bristol-based agencies owned by the Unlimited Group, have teamed up to create a new agency, Prophecy Unlimited. The move [...]
Hootsuite offers £3.4m funding to aid companies’ social transformation
Social media management platform, Hootsuite, has created the Hootsuite Integration Fund, a £3.4m, multi-year fund to support developers building innovative, [...]