Organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing firm bigdog as its content agency, following a competitive four-way pitch.
The brief, covering strategy, creative, distribution and media will see bigdog support the delivery of the brand’s annual content marketing plan, across its social and owned channels.
Primarily run out of bigdog’s Leicester office, the work will build on Ella’s Kitchen’s success in utilising digital and social channels to reach an engaged audience of parents online, including both expectant parents and families with very young children of weaning age.
bigdog will work closely with the Ella’s Kitchen marketing team to provide asset production and outreach support, alongside the strategic and creative work. The agreement also includes ongoing use of the newly created bigdog studio – a production facility located at the agency’s Leicester office that enables the bigdog creative team to create high-quality, fast turnaround video and stills assets on-site.
Assistant digital brand manager at Ella’s Kitchen, Georgie Morgan, said: “With social media being embedded in everything we do here at Ella’s and becoming our most important channel for consumer communications, it was really important that we found the right agency partner to help us deliver best-in-class content and campaigns.
“Throughout the pitch process, bigdog demonstrated not only can they support the team with strategy, creative, production and distribution but also, they completely understood the brand and what Ella’s stands for, sharing some super exciting ideas to explore over the next few months. We can’t wait to welcome the team at bigdog into our circle of friends.”
Dan Marsh, bigdog digital director, said: “From our initial meeting through to the pitch, it was clear all of us shared a very similar vision in our thinking and approach to what is a unique, engaging brand in the category. It’s great to get an opportunity to work with a brand that is so open-minded and honest in how they communicate with their audience, and a team that clearly sees the enormous potential their content channels provide them.”