Sizmek appoints its first chief visionary
Independent buy-side advertising platform, Sizmek, has appointed Nikos Acuña as chief visionary, reporting directly into Mark Grether, CEO. Acuna was formerly the MD of [...]
News
Malicious bride ordered to pay £65,000 for negative online reviews
A Canadian court has ordered a disgruntled bride to pay C$115,000 (£65,000) in damages for defaming a now-ruined photography business with a torrent of negative online [...]
Google offers free AI and machine learning course online
Google has launched a new website called Learning With Google AI, which it hopes will help people all over the world, and not just those working in tech, better understand [...]
Pegasystems and Idio partner to enhance customer journeys with AI
Customer engagement software, Pegasystems, and Idio, a demand orchestration platform for B2B marketing, have teamed up to enable B2B organisations to present the most [...]
Paris launches Fashion Week Snapchat campaign
As part of its strategy to prove itself to be a 21st century digital ‘smart’ city and attract more young people, the Paris region, in partnership with digital innovation [...]
FCK! It’s been a hell of a week, says KFC
KFC ran out of chicken this week but its marketing team kept a sense of humour about it, and has helped steer the fried chicken brand through the stormy waters of negative [...]
Negative Kylie Jenner tweet wipes £1bn from Snapchat share value
Kylie Jenner, the socialite whose family achieved fame after her half-sister, Kim Kardsahian, starred in a ‘leaked’ porn video, has decimated Snap’s value [...]
Facebook’s vow to simplify metrics is “welcome news” for advertisers
Facebook’s promise to provide more clarity on its advertising offering has been welcomed by the marketing industry. The social media network announced this week that is [...]
UK’s largest dog helps Aldi launch biggest ever pet range
Supermarket brand Aldi has launched its biggest ever pet range, with a little help from the UK’s largest dog – 16.5 stone Balthazar the Great Dane. Balthazar’s [...]
Businesses prioritising customer experience outperform competitors
Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, [...]