Controversial Irn-Bru advert tells viewers not to “be a can’t”
AG Barr’s latest Irn-Bru advert made its debut on STV this week with a cheeky slogan telling fans: “Don’t be a can’t.” The advert depicts an awkward [...]
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Chinese New Year sees strong growth in orders
There has been a 38% year-on-year increase in orders for advertisers during the core three day period of Chinese New Year. This was revealed by data insights from [...]
Cornwall targets tech companies of tomorrow with new campaign
Invest in Cornwall, a team focused on encouraging inward investment into Cornwall to achieve its economic potential, has launched a campaign promoting the opportunities on [...]
Drivers and destroyers of brand loyalty revealed
A study by Spiceworks, a professional network for IT, has revealed how often IT buyers are contacted by marketers and sales reps, what drives them to engage with tech brands, [...]
How auto brands can build customer trust
Good service is the key to building trust and lasting relationships with customers, according to the latest Customer Engagement: Automotive research report released by the [...]
The myth that size matters leads to marketers losing customers
Marketers need to abandon the false belief that less is always more when it comes to email subject lines, according to a study by machine learning specialist Persado. In a [...]
Senior agency staff salaries rising to levels enjoyed by CEOs
Salaries for senior planners in advertising and communications agencies are increasing to levels enjoyed by chief executives and executive creative directors, research by [...]
Just 17% of new leads marketing campaigns produce turn into realised revenue
Marketing teams are struggling to reach the right audience and convert leads, a study by business analysts Dun & Bradstreet has revealed. As the age of cold calling ends [...]
Websites and apps are more influential than word of mouth
Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” [...]
Creepy Fanta 4D Halloween lift experience best served with chills
An experiential virtual reality campaign called ‘Fanta: The 13th Floor’ is scaring audiences just in time for Halloween, as users enter a physical lift that transforms [...]