4 simple marketing mistakes that are setting your business back
As we emerge from the aftermath of the pandemic, it’s more important than ever to be at the top of your game. In order to achieve this, businesses must continue to get [...]
Social Media
Instagram ‘accidentally’ promoted harmful diet content
Social media app Instagram has apologised for promoting diet-related content following what it described as an algorithm mistake. The app’s search bar automatically [...]
Babyboo Instagram advert banned for objectifying women
The Advertising Standards Authority (ASA) has banned fashion retailer Babyboo’s paid-for Instagram advert as it was deemed to have objectified women. ASA concluded on April [...]
Aldi and M&S will settle Cuthbert the Caterpillar copyright spat in court
Aldi has offered Marks & Spencer (M&S) a truce over their caterpillar cakes legal spat, suggesting they work together to raise money for cancer charities. M&S has [...]
Pinterest launches mandatory code of conduct for creators
Image sharing and social media service, Pinterest, has launched the Pinterest Creator Code aimed at increasing positivity on its platform. By introducing more moderation [...]
Currys PC World launches its first branded TikTok campaign
Currys PC World has become one of the first UK retailers to partner on a campaign with TikTok as it launched its first branded hashtag challenge titled #TechTokTips. The [...]
How to transition an influencer into a brand ambassador
The effects of this year have seen the influencer marketing industry ramp up, and by a significant amount, too. Our Instagram feeds are filled with more ADs than [...]
How brands can block bad actors when social media companies won’t
Social media has many benefits, from connecting dispersed friends and families to facilitating stronger bonds between consumers and their favourite brands. However, social [...]
Social media is the wild child of marketing – here’s how to get control
If you’re like many other B2B companies, your social media investments are growing significantly – all while you’re becoming increasingly worried about keeping control [...]
The Wild launches UN’s COVID-19 social campaign, ‘Experts vs The Internet’
United Nation’s (UN) initiative Verified has partnered with Jungle Creations‘ creative agency, The Wild, to launch a social campaign entitled ‘Experts vs [...]