Halloween is upon us once again and whether you love it or hate it, it’s a significant opportunity for brands to reach engaged audiences. But how can you ensure your social [...]
What should brands consider when investing their ad budgets with social platforms? The modern buyer journey intrinsically includes numerous social media touchpoints. Not only [...]
An offshoot of the Harvard University has proposed a reset of toxic social media over the next three years. The Institute for Rebooting Social Media is a new initiative from [...]
Activism has become part of our everyday lives. From #MeToo to #BLM to #SarahEverardVigil, people are taking to the streets. But the awareness and the organisation of those [...]
If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]
The Advertising Standards Authority (ASA) has banned two adverts promoting fashion retailer Motel Rocks’. The UK’s advertising watchdog had received five [...]
Influencer marketing has grown by leaps and bounds over the past decade to become a mainstream tactic to maximise ROI for a brand or business. By blending editorial and [...]
The differences between how Gen Z, millennials and baby boomers use social media has been revealed by a study conducted by marketing agency database Sortlist. The survey [...]
Domino’s has used the yodelling cry ‘DOMIN-OH-HOO-HOO’ to announce its new group-ordering app feature. The multi-million pound campaign injects innovation to the [...]
Pepsi has launched a marketing campaign insisting that burgers taste best with Pepsi, although the world’s top three burger chains exclusively stock Coca Cola. On the [...]