Burberry Open Spaces concept store launched in China
British fashion house Burberry has launched its first concept store in China called Burberry Open Spaces. Powered by Chinese tech conglomerate Tencent, the concept store uses [...]
Social Media
A rise in Instagram popularity offers brands a new selling point
Instagram is the preferred social media platform in the UK, with 46% of consumers naming it their most visited platform to consume information over the course of the [...]
CEO of global influencer marketing agency TAKUMI defends TikTok
The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]
How to grow your business with Instagram
Growing your business through Instagram can be difficult. Although it’s not something the platform will openly admit to, personal and creator profiles appear to receive a [...]
Brits don’t trust news shared on social media
Just 6% of Brits trust news stories distributed by social platforms, despite 39% of them regularly using social media networks to get the latest headlines. The average [...]
Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign
Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]
‘Something’s Not Right’ campaign receives more than 5 million views on Instagram
A campaign to raise awareness among young men of how to report crimes involving indecent images of children has gained more than 8.5 million user impressions and 5.4 million [...]
Facebook introduces feature that allows users to turn off political adverts
Mark Zuckerberg has unveiled a new Facebook feature in the run-up to the 2020 US election, which allows users to remove political adverts from their feeds. Facebook has [...]
5 reasons why you shouldn’t hire a third party to manage your social media
What makes a successful Instagram account? There isn’t a straightforward answer to this, but you can be assured that your connection with your audience is paramount, [...]
How Jam created a lead-generating social media plan for Argos Pet Insurance
The client: Argos Pet Insurance covers cats and dogs and offers a range of policies to suit customer needs, including lifetime cover. The business has been established for [...]