Sizmek appoints its first chief visionary
Independent buy-side advertising platform, Sizmek, has appointed Nikos Acuña as chief visionary, reporting directly into Mark Grether, CEO. Acuna was formerly the MD of [...]
Advertising
FCK! It’s been a hell of a week, says KFC
KFC ran out of chicken this week but its marketing team kept a sense of humour about it, and has helped steer the fried chicken brand through the stormy waters of negative [...]
Facebook’s vow to simplify metrics is “welcome news” for advertisers
Facebook’s promise to provide more clarity on its advertising offering has been welcomed by the marketing industry. The social media network announced this week that is [...]
Controversial Irn-Bru advert tells viewers not to “be a can’t”
AG Barr’s latest Irn-Bru advert made its debut on STV this week with a cheeky slogan telling fans: “Don’t be a can’t.” The advert depicts an awkward [...]
Cornwall targets tech companies of tomorrow with new campaign
Invest in Cornwall, a team focused on encouraging inward investment into Cornwall to achieve its economic potential, has launched a campaign promoting the opportunities on [...]
How virtual reality and social media is impacting advertising
While it’s safe to say that the technological development of virtual reality (VR) is accelerating, one has to wonder when, or if, it will really be taking off. On the one [...]
McDonald’s apologises for “upsetting” child bereavement TV advert
McDonald’s has apologised for “upset” caused by a TV advert, which consumers and charity workers accused of exploiting childhood bereavement. The fast food [...]
Lidl UK explains how Adobe helps it align digital KPIs with sales ROI
Lidl UK, the discount supermarket chain disrupting Britain’s retail sector through its high quality produce combined with heavily discounted prices, has signed up as [...]
Advertising regulators get tough on fanciful broadband speed claims
The Committees of Advertising Practice (CAP) has launched a public consultation seeking views on different options to strengthen the standards around broadband speed claims. [...]
Carlsberg launches £15m marketing campaign that plays up to Danish stereotypes
Carlsberg has launched a £15m, integrated marketing campaign dubbed ‘The Danish Way’, with the hope of rejuvenating its Carlsberg and Carlsberg Export brands in [...]