Dulux celebrates 90th anniversary with puppy party
British paint brand Dulux has hosted a puppy party to celebrate its 90th birthday. The brand’s iconic Dulux dog was in attendace at the Old English Sheepdog Rescue [...]
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Consumers more receptive to marketing when company values known
Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]
Soda Wars: Coca-Cola changes its recipe
Coca-Cola has changed the recipe of its Coca-Cola Zero Sugar drink, better known as Coke Zero. The diet version of the original red can Coca-Cola, was first produced in 2005 [...]
Borat creator launches £6.5 million lawsuit against marijuana dispensary
Actor and writer Sacha Baron Cohen has taken legal action against Solar Therapeutics, claiming the company damaged his reputation by using the image of his creation, Borat, [...]
Caorunn illustrates its Gin Genius in its first TV advert
Scottish gin producer Caorunn has enlisted the creativity of The Leith Agency for its first ever TV ad. The 30-second animated piece celebrates the reputation they have [...]
Amazon issues apology after demanding fishmonger pull Prime Day advert
Amazon has appologised for hiring lawyers to take action against a fishmonger over a copyright claim. On June 21, the lawyers wrote to fishmonger Robin Moxon after he [...]
Boots announced as first-ever Love Island ‘Feel Good Partner’
Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]
Ireland seeks to boost tourism using Assassin’s Creed Valhalla
Ireland’s tourism authority has partnered with Ubisoft, using the latest instalment in the Assassin’s Creed franchise to market the country to travellers and gamers [...]
Most UK consumers willing to make sustainable changes to online shopping
UK consumers are willing to alter their online shopping habbits if companies focus more on environmental sustainabilty. This was one of the key finding from a survey by [...]
Social media generational differences and pandemic trends revealed
The differences between how Gen Z, millennials and baby boomers use social media has been revealed by a study conducted by marketing agency database Sortlist. The survey [...]