JML cleaning advert banned for gender stereotype
The Advertising Standards Agency (ASA) has upheld a complaint about an advert for the Hurricane Spin Scrubber, which implied that only women cleaned or were interested in [...]
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Domino’s yodels to promote new app feature
Domino’s has used the yodelling cry ‘DOMIN-OH-HOO-HOO’ to announce its new group-ordering app feature. The multi-million pound campaign injects innovation to the [...]
Consumer interest in Pride Month soars as corporate involvement rises
Corporate involvement in Pride Month is expected to surpass its peak in 2019, unless the ongoing pandemic disrupts this summer. A new wave of COVID variants may put a stopper [...]
WordPress economy worth £432 billion in 2020
The WordPress economy has been valued at $596.7 billion (£431.69bn) in 2020, and is expected to reach $635bn (£459.4bn) by the end of 2021. This is according to WP Engine, [...]
#BetterwithPepsi campaign challenges Coca Cola over burgers
Pepsi has launched a marketing campaign insisting that burgers taste best with Pepsi, although the world’s top three burger chains exclusively stock Coca Cola. On the [...]
Call for ban on surveillance advertising ‘spying on our kids’
A British think-tank, which promotes social and economic justice, has called for a ban on surveillance advertising that targets children. The New Economics Foundation (NEF) [...]
Cadbury ‘Bus’ advert encourages acts of kindness
In its latest advert, ‘Bus’, Cadbury spreads the message that “there is a glass and a half in everyone”. The short film, created by VCCP London, features a young boy [...]
Essential workers enter the limelight as consumer values shift
Consumers have begun to rethink their spending habits and the qualities they value in a brand, with everyday heroes becoming more valued than celebrity influencers. This is [...]
Online Safety Bill to protect UK internet users
The Online Safety Bill, announced in the Queen’s Speech, aims “to make the UK the safest place in the world to be online while defending free expression”. The draft [...]
Comms leaders say protecting their brand reputation is impossible
The vast majority of comms leaders (78%) believe that protecting and managing their brand’s reputation is impossible. This is according to a study by crisis simulation [...]