British paint brand Dulux has hosted a puppy party to celebrate its 90th birthday.

The brand’s iconic Dulux dog was in attendace at the Old English Sheepdog Rescue & Welfare kennels shindig, along with his canine friends in party hats.

Along with the party, Dulux has also published a book, with 100% of the proceeds to be donated to charities – The Outward Bound Trust, Rainy Day Trust and Old English Sheepdog Rescue.

Nuno Pena, marketing manager at Dulux UK, said: “By donating all proceeds to charity we are delighted to further help the young and disadvantaged overcome obstacles,” referring to The Outward Bound Trust.

“Of the other two charities, Pena added that the money will “provide support to those who have worked in the UK’s home improvement and enhancement industries and ensure the Old English Sheepdog continues to thrive.”

The coffee table book details the history of the company. It starts as far back as 1920, when an unlikely partnership between a varnish maker and an explosives firm eventually led to the company’s inception in 1930.

Pena stated: “For the past nine decades Dulux has been at the forefront of bringing colour to people’s lives.

“Our innovations established us as a brand that has gone on to be trusted by millions to help them transform their homes.”

In his words, these innovations include “the first synthetic paints for professional decorators in the 1930s”, the first formulations for DIYers in the 1950s, and the first high street tinting machines in the 1960s”.

Naturally, the book also included a chapter about its endearing mascot, the Dulux dog.

Likewise, contributions from a range of experts studying and working in design were written in as chapters. Each contribution explores how design trends and colour have come to shape every decade since the company’s inception.

Pena said: “We’re thrilled to have enlisted the expert input of renowned cultural experts to help us bring the story of British interior style and our connection to it over the past nine decades to dazzling life.”

One such expert is Dominic Bradbury, a journalist and author who writes primarily about design and architecture. His contribution to the book details how the startling blues of the 50s symbolised Britain’s newfound national confidence.

Similarly, Alexandra Loske, an art curator and historian, exposes the role of warm tones in the 70s during the Cold War.

Another expert included is Laurence Llewelyn-Bowen, the famed British TV personality specializing in homestyle consultation.