Sporting events can win you marketing gold
If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]
Social Media
Motel Rocks’ adverts banned for featuring ‘unhealthily thin’ looking models
The Advertising Standards Authority (ASA) has banned two adverts promoting fashion retailer Motel Rocks’. The UK’s advertising watchdog had received five [...]
ROI in influencer marketing? Consistency holds the key
Influencer marketing has grown by leaps and bounds over the past decade to become a mainstream tactic to maximise ROI for a brand or business. By blending editorial and [...]
Social media generational differences and pandemic trends revealed
The differences between how Gen Z, millennials and baby boomers use social media has been revealed by a study conducted by marketing agency database Sortlist. The survey [...]
Domino’s yodels to promote new app feature
Domino’s has used the yodelling cry ‘DOMIN-OH-HOO-HOO’ to announce its new group-ordering app feature. The multi-million pound campaign injects innovation to the [...]
#BetterwithPepsi campaign challenges Coca Cola over burgers
Pepsi has launched a marketing campaign insisting that burgers taste best with Pepsi, although the world’s top three burger chains exclusively stock Coca Cola. On the [...]
Sustainability marketing: tactics for your business
What is Engage and what does it do? Engage is a results-driven digital agency, which partners with ambitious brands, including Jet2, Heineken and Yorkshire Tea. We are a [...]
Online Safety Bill to protect UK internet users
The Online Safety Bill, announced in the Queen’s Speech, aims “to make the UK the safest place in the world to be online while defending free expression”. The draft [...]
Humane Society International’s campaign gets 100 million+ online hits
The latest marketing campaign from Humane Society International (HSI), Save Ralph, has amassed 100 million online views and more than three million petition signatures. With [...]
NHS confronts Instagram over unlicensed weight gain drug
NHS leaders have written to Instagram CEO Kevin Systrom urging him to prevent the promotion of Apetamin on the platform. The open letter described the appetite stimulant as [...]