Marketing in 2025: Navigating change, scaling smart
In 2025, marketing has entered a new era. Teams are leaner, resources are tighter, and the pressure to create measurable impact has never been higher. The age of testing [...]
Marketing
Marketing in the era of AI: Why human insight still reigns supreme
AI has transformed the way marketers work, freeing them from mundane and repetitive tasks so they can focus more on brand initiatives that resonate with customers. This [...]
Boosting engagement and revenues: Implement GenAI into the sales engine
In today’s highly competitive sales environment, success hinges on building strong relationships and deeply understanding customer needs. Generative AI (GenAI) is [...]
Broadcast TV more popular than online streaming
New data from consumer research company GWI reveals that broadcast TV is still central to Brits’ media consumption, with nearly two-thirds (64%) of TV viewing time spent [...]
Motorcycle giant Triumph signs two-year deal with Welsh agency Spindogs
Cardiff-based digital transformation agency, Spindogs, has sealed a new two-year deal with the largest UK-owned motorcycle manufacturer, Triumph Motorcycles. The two-year [...]
UK marketers fear AI will create biased or plagiarised content
As the artificial intelligence (AI) boom continues, well over two-thirds (69%) of UK marketers fear generative AI will create content that is biased, plagiarised or [...]
63% of marketers still lack a clear plan for cookieless personalisation
Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear [...]
Why AI will become indispensable when it comes to ideation in 2024
The evolution of brainstorming is happening right before our eyes. AI is emerging as a powerful force that can revolutionise traditional ideation dynamics. Its transformative [...]
How Mer reached 76m+ people through 365 pieces of thought leadership
Mer is an EV charging company backed by Statkraft, Europe’s largest renewable energy generator. The energy it supplies to its EV charging network is 100% renewable. The [...]
Iceland ad campaign makes mince meat out of rivals
In true Iceland fashion, the UK value supermarket took to the streets of London to stir up friendly rivalry with Asda, Tesco, M&S, Aldi and Fortnum & Mason. With an [...]