Marketing

Why the one-size-fits all approach won’t work for your holiday campaign

November 26, 2021 // 0 Comments

The winter holiday season is an ultra-competitive time of year for all brands – but especially eCommerce and retail brands. With everyone upping the ante in the run-up [...]

Answer these three questions to guide your marketing mix for a post-pandemic world

October 28, 2021 // 0 Comments

Over the past year-and-a-half, companies around the globe have accelerated their digital transformations. In fact, a McKinsey survey of 899 C-level executives and senior [...]

The influence of Love Island: How B2B influencer marketing is making its mark

October 27, 2021 // 0 Comments

Love Island contestants, Wes Nelson and Georgia Steel.

Love Island returned to our screens back in early June and with the series of break-ups, bust-ups and some niceties, the contestants are probably most looking forward to [...]

Mercedes and Amazon focus on female empowerment in Cinderella promotion

August 10, 2021 // 0 Comments

With the upcoming Prime release of Cinderella, Mercedes-Benz and Amazon have teamed-up for a new campaign spearheaded with the message of female empowerment. The film’s [...]

Sporting events can win you marketing gold

August 5, 2021 // 0 Comments

If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]

Consumers more receptive to marketing when company values known

July 25, 2021 // 0 Comments

I trust you spelled out with Srabble tiles.

Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]

Caorunn illustrates its Gin Genius in its first TV advert

July 15, 2021 // 0 Comments

Scottish gin producer Caorunn has enlisted the creativity of The Leith Agency for its first ever TV ad. The 30-second animated piece celebrates the reputation they have [...]

Boots announced as first-ever Love Island ‘Feel Good Partner’

July 2, 2021 // 0 Comments

Contestants on Love Island series seven.

Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]

Ireland seeks to boost tourism using Assassin’s Creed Valhalla

July 1, 2021 // 0 Comments

Ireland’s tourism authority has partnered with Ubisoft, using the latest instalment in the Assassin’s Creed franchise to market the country to travellers and gamers [...]

Domino’s yodels to promote new app feature

June 25, 2021 // 0 Comments

Domino’s has used the yodelling cry ‘DOMIN-OH-HOO-HOO’ to announce its new group-ordering app feature. The multi-million pound campaign injects innovation to the [...]