It’s time for brands to finally make a clear move to DCO
One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]
Marketing
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
Addressing the identity crisis
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
Gillian Anderson features in ‘Truth Be Told’ talk by Yext
Actress Gillian Anderson, known for her role as Dana Scully in The X-Files, recently featured in a talk on misinformation from brand management company Yext. In the virtual [...]
Charlotte Minshell, Huel: Hosting in-person promo events in the times of COVID-19
Meal replacement brand Huel recently held an in-person immersive event for its new line of Hot and Savoury meals. Charlotte Minshell, the brand’s senior marketing [...]
UK brands see substantial loss in value
This year has seen a substantial fall in the value of UK brands, which could disappear completely from the list of top 100 global brands within three years. The annual BrandZ [...]
Pinterest unveils UK shopping and ad features
Pinterest has introduced new tools to improve the shopping experience for UK customers and to help shops get discovered. The image-sharing and social media service introduced [...]
British consumers are more eco-conscious when shopping online
Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]
Naked Smoothies launches Be.More.Naked campaign
Naked Smoothies has launched a campaign called Be.More.Naked, bringing to life Naked’s new brand positioning and brand visual identity. The campaign is also encouraging [...]
Bill proposed requiring adverts to label altered images of models
Luke Evans, a GP-turned-MP for the Conservative Party, has presented a Bill in the House of Commons, which would require any advertisement that uses digitally altered images [...]