The winter holiday season is an ultra-competitive time of year for all brands – but especially eCommerce and retail brands. With everyone upping the ante in the run-up [...]
Over the past year-and-a-half, companies around the globe have accelerated their digital transformations. In fact, a McKinsey survey of 899 C-level executives and senior [...]
Love Island returned to our screens back in early June and with the series of break-ups, bust-ups and some niceties, the contestants are probably most looking forward to [...]
With the upcoming Prime release of Cinderella, Mercedes-Benz and Amazon have teamed-up for a new campaign spearheaded with the message of female empowerment. The film’s [...]
If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]
Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]
Scottish gin producer Caorunn has enlisted the creativity of The Leith Agency for its first ever TV ad. The 30-second animated piece celebrates the reputation they have [...]
Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]
Ireland’s tourism authority has partnered with Ubisoft, using the latest instalment in the Assassin’s Creed franchise to market the country to travellers and gamers [...]
Domino’s has used the yodelling cry ‘DOMIN-OH-HOO-HOO’ to announce its new group-ordering app feature. The multi-million pound campaign injects innovation to the [...]