As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that. With 63% of marketers intending to increase their [...]
Marketing spend has taken an estimated 23% hit across the year, according to the IPA Bellwether Report, but the PR sector has remained fairly resilient, as companies realised [...]
Today’s marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. While thinking about how it all works together to [...]
A band performs best when every member is singing from the same hymn sheet. The music sounds good and the crowd has a great time. This is the same with businesses. Revenue [...]
Etch’d is a nearly two-year-old creative agency founded by Lewis Hackney that assists small-to-mid-sized entrepreneurs (SMEs) with narrative-driven marketing services. [...]
One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
Actress Gillian Anderson, known for her role as Dana Scully in The X-Files, recently featured in a talk on misinformation from brand management company Yext. In the virtual [...]
Meal replacement brand Huel recently held an in-person immersive event for its new line of Hot and Savoury meals. Charlotte Minshell, the brand’s senior marketing [...]