Brands struggling to measure AI’s carbon impact
Most brands believe AI is increasing emissions and operational costs, but few are fully measuring its carbon impact, according to new research from climate technology and [...]
brand
Beyond the pixel: The strategic value of print in modern marketing
In an age where consumer attention is scattered across countless digital channels, earning visibility and driving search performance is more competitive than ever. To cut [...]
How Neal’s Yard Remedies increased cart revenue by 419%
Neal’s Yard Remedies is a UK-based health and beauty brand founded in 1981 and headquartered in Covent Garden, London. Known for its organic and ethically sourced skincare, [...]
Haribo unveils ‘Giant Wheel of Fortune’ at European airports
Haribo, the beloved confectionery brand, has partnered with newly launched consumer experience specialist, Agency 72, to unveil an exciting new in-airport activation: the [...]
Why the future of measurement requires great products and great people
The privacy-first future brings us back to a centuries-old challenge. Let’s begin with the state of measurement at large. It’s not new news that evolving privacy changes [...]
EE Partners with Fatboy Slim for holographic performance
Mobile network operator and internet service provider, EE, has marked a new era with a larger-than-life performance by iconic British DJ, Fatboy Slim, on the world’s [...]
Krispy Kreme brings back iconic Reese’s Peanut Butter doughnut
Sweet treat shop Krispy Kreme is bringing back the iconic Reese’s Peanut Butter doughnut, first sold in 2015, for a limited period this July following a renewed partnership [...]
Customer loyalty: a beginner’s guide to brand communities
In light of COVID-19, many marketers have changed how they interact with consumers by leading their communications with empathy. In fact, in our recent survey, a staggering [...]
How brands can block bad actors when social media companies won’t
Social media has many benefits, from connecting dispersed friends and families to facilitating stronger bonds between consumers and their favourite brands. However, social [...]
Modern brand building: how to build a successful brand and deliver returns, with less
As 44% of CMOs take on the challenge of budget cuts, as a direct result of the COVID-19 pandemic, a modern approach to brand building is needed. At its core, this approach [...]