A guide to activating influencers in retail
Influencers are more than just content creators; they’re cultural architects shaping consumer behaviour and driving sales. Yet, many brands fall into the trap of playing it [...]
influencers
A guide to activating influencers in retail
Influencers are more than just content creators; they’re cultural architects shaping consumer behaviour and driving sales. Yet, many brands fall into the trap of playing it [...]
WWE Superstar Instagram endorsements worth £11,000+ per post
Randy Orton and Alexa Bliss have the highest earning potential for sponsored Instagram posts in the WWE. This is according to a study by online retailer GolfSupport.com ahead [...]
Pinterest launches mandatory code of conduct for creators
Image sharing and social media service, Pinterest, has launched the Pinterest Creator Code aimed at increasing positivity on its platform. By introducing more moderation [...]
Could influencers be your answer to the John Lewis ad?
It is clear that emotion is the key to advertising, marketing and sales, and Amelia Neate, Senior Manager at Influencer Matchmaker has explained how social media [...]
Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign
Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]
CEO of global influencer marketing agency TAKUMI defends TikTok
The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]
Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign
Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]
9 LGBTQ+ social media Influencers to continue supporting after Pride Month
Social media influencers play a huge role in the LGBTQ+ community, and work hard to create safe places for its members, normalising alternative lifestyles and showing people [...]
‘Something’s Not Right’ campaign receives more than 5 million views on Instagram
A campaign to raise awareness among young men of how to report crimes involving indecent images of children has gained more than 8.5 million user impressions and 5.4 million [...]