A rise in Instagram popularity offers brands a new selling point
Instagram is the preferred social media platform in the UK, with 46% of consumers naming it their most visited platform to consume information over the course of the [...]
Amazon named world’s most valuable brand
The value of Amazon has increased by 32% to $416bn since April 2019, futher establishing it as the most valuable brand in the world. The details were revealed in a study by [...]
The North Face joins Facebook ad boycott
The North Face has become the biggest brand so far to join #StopHateForProfit, a campaign that calls for companies to suspend advertising through Facebook due to the [...]
Facebook introduces feature that allows users to turn off political adverts
Mark Zuckerberg has unveiled a new Facebook feature in the run-up to the 2020 US election, which allows users to remove political adverts from their feeds. Facebook has [...]
How your Facebook profile lets strangers know you better than your own family
‘Digital footprints’ are the traces we leave online on a daily basis. They include the things you share and like on Facebook, the cookies on the websites you visit, your [...]
The digital king maker: identifying the content casualties of Facebook’s algorithm changes
It is a new world order at Facebook. The recent impact of an algorithmic change is a shot that has been heard around the world, and anyone who deals in online content has had [...]
Facebook’s vow to simplify metrics is “welcome news” for advertisers
Facebook’s promise to provide more clarity on its advertising offering has been welcomed by the marketing industry. The social media network announced this week that is [...]
STACK boosts Peugeot’s sales conversion with ‘high energy’ campaign
The client: Peugeot, part of Groupe PSA, is a French car manufacturer. The family business that preceded the current Peugeot company was founded in 1810, and manufactured [...]