Adapting marketing strategies for the new world
As we all begin to slowly return to a new kind of normal life, it is clear that the COVID-19 outbreak has brought with it many new experiences and learnings that will change [...]
Digital Marketing
Carsnight helps in relaunch of Bristol’s longest serving fertility clinic
The client: We were asked to raise the profile of Bristol’s longest serving fertility clinic, the BCRM, in the Bristol area who were considering PR for the first time in [...]
UK offers the lowest salary worldwide for digital marketing managers
Digital marketing managers in the UK have some of the lowest salaries worldwide – around half that of their counterparts in Japan. The average salary for digital [...]
COVID-19 set to permanently change the way we shop
Almost half of shoppers have replaced shopping in retail stores with online shopping, suggesting that consumer habits may have changed for good. Gift card company Blackhawk [...]
Outsourced marketing to increase due to COVID-19
Nearly a third (32%) of companies in the UK plan to outsource their marketing departments, and half of currently operating businesses will invest in digital technologies as a [...]
London-based distillery asks public to name its new rum brand
The rum producer formally known as Silk Road White Spiced Rum has been forced to change the name of its rum due to a conflicting EU trademark just six months after launching. [...]
How to present digital marketing results to management
It’s becoming increasingly rare that you’ll have a manager or supervisor that knows nothing of the importance of digital marketing for a business. However, it does still [...]
4 digital marketing tips financial advisors can’t afford to ignore
It’s a popular approach, even in this age of email and social media. Just about any day, someone who is in or near retirement checks their mailbox and finds a friendly [...]
Should the focus be on digital transformation or digital optimisation?
We are experiencing a major shift in the business technology landscape, with various emerging technologies such as artificial intelligence (AI), virtual reality (VR) and [...]
Digital agencies: the surprising secrets of staying successful
It all started so well. You had a vision. You made a commitment. You worked hard. You sweated blood and (once you were drained) you paid others to sweat for you. You put it [...]