London-based distillery asks public to name its new rum brand
The rum producer formally known as Silk Road White Spiced Rum has been forced to change the name of its rum due to a conflicting EU trademark just six months after launching. [...]
Digital Marketing
How to present digital marketing results to management
It’s becoming increasingly rare that you’ll have a manager or supervisor that knows nothing of the importance of digital marketing for a business. However, it does still [...]
4 digital marketing tips financial advisors can’t afford to ignore
It’s a popular approach, even in this age of email and social media. Just about any day, someone who is in or near retirement checks their mailbox and finds a friendly [...]
Should the focus be on digital transformation or digital optimisation?
We are experiencing a major shift in the business technology landscape, with various emerging technologies such as artificial intelligence (AI), virtual reality (VR) and [...]
Digital agencies: the surprising secrets of staying successful
It all started so well. You had a vision. You made a commitment. You worked hard. You sweated blood and (once you were drained) you paid others to sweat for you. You put it [...]
You can’t always prevent ‘digital wildfire’ – but you can be prepared
Several recent high-profile incidents highlighting how vulnerable brands are to criticism have left the internet abuzz – and their leaders wringing their hands. When a [...]