Digital Marketing

How to be confident in your communications during COVID: communicating with care

November 10, 2020 // 1 Comment

Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]

Addressing the identity crisis

November 9, 2020 // 0 Comments

The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]

Pinterest unveils UK shopping and ad features

October 13, 2020 // 0 Comments

Pinterest has introduced new tools to improve the shopping experience for UK customers and to help shops get discovered. The image-sharing and social media service introduced [...]

British consumers are more eco-conscious when shopping online

October 12, 2020 // 0 Comments

cardboard boxes with tape on top of them

Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]

Augmented reality: retail conversion rate saviour?

September 17, 2020 // 0 Comments

Tablet device displaying an augmented reality image

Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]

Embrace the new normal: think bigger, think glocalisation

September 16, 2020 // 0 Comments

There’s no denying that the business world has changed in recent months. The Covid-19 pandemic moved many organisations to remote working, changing daily business [...]

How banks can use social data to build trust in the digital era

September 15, 2020 // 0 Comments

Coronavirus has had a devastating impact on people’s personal finances up and down the UK. 9.5 million employees are currently on furlough, and many businesses continue to [...]

Screen Moguls launches GO.CINEMA to support independent cinemas reopening

September 10, 2020 // 0 Comments

Screen Moguls has launched GO.CINEMA, making it easy for independent cinema circuits to reach a targeted local audience. The new service aims to simplify social media [...]

Marketing Gazette Movers & Shakers, August 2020

September 4, 2020 // 0 Comments

Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]

Free The Birds develops the Beauty Of Calm for skincare brand Loum

August 20, 2020 // 0 Comments

London-based design agency Free The Birds has partnered with clean beauty brand Loum to develop Loum Beauty of Calm – a premium skincare range. Developed with a [...]