Augmented reality: retail conversion rate saviour?
Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]
Digital Marketing
Embrace the new normal: think bigger, think glocalisation
There’s no denying that the business world has changed in recent months. The Covid-19 pandemic moved many organisations to remote working, changing daily business [...]
How banks can use social data to build trust in the digital era
Coronavirus has had a devastating impact on people’s personal finances up and down the UK. 9.5 million employees are currently on furlough, and many businesses continue to [...]
Screen Moguls launches GO.CINEMA to support independent cinemas reopening
Screen Moguls has launched GO.CINEMA, making it easy for independent cinema circuits to reach a targeted local audience. The new service aims to simplify social media [...]
Marketing Gazette Movers & Shakers, August 2020
Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]
Free The Birds develops the Beauty Of Calm for skincare brand Loum
London-based design agency Free The Birds has partnered with clean beauty brand Loum to develop Loum Beauty of Calm – a premium skincare range. Developed with a [...]
Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign
Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]
CEO of global influencer marketing agency TAKUMI defends TikTok
The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]
Q&A: Ronny Golan, director and CEO, ViewersLogic
Consumer analytics firm ViewersLogic has passively measured consumer behaviour 24/7, including all their TV viewing (content and ads), online behaviour and offline store [...]
Marketing Gazette Movers & Shakers, July 2020
Acceptable Ads Exchange Acceptable Ads Exchange (AAX), a programmatic ad exchange dedicated to recovering revenue lost to ad blockers, has appointed industry veteran Scott [...]