Q&A: Ronny Golan, director and CEO, ViewersLogic
Consumer analytics firm ViewersLogic has passively measured consumer behaviour 24/7, including all their TV viewing (content and ads), online behaviour and offline store [...]
Digital Marketing
Marketing Gazette Movers & Shakers, July 2020
Acceptable Ads Exchange Acceptable Ads Exchange (AAX), a programmatic ad exchange dedicated to recovering revenue lost to ad blockers, has appointed industry veteran Scott [...]
Asahi launches global ‘Discovery is Calling’ marketing campaign
Asahi Super Dry has launched an integrated marketing campaign, entitled ‘Discovery is Calling’. The global campaign, which is the beer company’s first, was created by [...]
The vital role of marketing teams in corporate acquisitions
As many countries worldwide begin the tentative steps out of COVID-19 lockdown, one of the biggest tasks facing governments is to reinvigorate the economy. The pandemic has [...]
Creating connections in a disconnected world
Digital media is standing at a crossroads with multiple factors coming together and providing the unique opportunity to re-build the industry and digital ecosystem. [...]
How SMEs can take advantage of tech in these unprecedented times
The role of technology in both our daily lives and in business has significantly increased in the past two months. From enabling remote working from home [...]
Peperami launches influencer-led Tik Tok campaign
Peperami has launched its first ever Tik Tok campaign, in partnership with media, marketing and commerce company Jungle Creations. The #MeattheBeat campaign launched three [...]
Swizzels launches TV ad campaign for ‘Great British Puds’
British sweet manufacturer Swizzels launched a TV advertising campaign last week, alongside the release of its new ‘Great British Puds’ sweets. The advert premiered on [...]
How marketing organisations can successfully move forward post-pandemic
These are trying times for marketing organisations around the globe. As disruption from the pandemic continues, we are all doing our best to adapt. But it can be difficult to [...]
Marketing in times of Covid: Focus on solutions over selling, and don’t spend indiscriminately
Global economies have been tanking as a result of COVID-19, and people face uncertainties on health, social and financial fronts. Virtually no aspect of life has been the [...]