Adapting to change: customer experience in the digital age
As organisations take stock of the past year, aside from the obvious disruption and changes to the social and economic landscape, one significant development is how the [...]
customer experience
How brands can harness data to create a better Amazon experience
It’s that time of year again. As 2020 comes to an end, many of us are reflecting on the past year and looking forward to what the new year will bring. Of course, this [...]
What Aladdin’s lamp can teach us about customer experience
Most of us grew up with the story of Aladdin, and many will have seen Disney’s recent remake of the story. However, if you somehow don’t know it, the story is fairly easy [...]
It’s time for brands to finally make a clear move to DCO
One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
Addressing the identity crisis
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
Pinterest unveils UK shopping and ad features
Pinterest has introduced new tools to improve the shopping experience for UK customers and to help shops get discovered. The image-sharing and social media service introduced [...]
AA Getaway Drive-in events attract thousands of visitors
The AA said it was “delighted” with the response to drive-in cinema events it organised in September. The Getaway Drive-in events, developed for the AA by media agency [...]
Selligent helps the Minnesota Vikings boost fan engagement with targeted content
NFL team Minnesota Vikings has chosen Selligent Marketing Cloud to deliver content-led experiences for its ever increasing fanbase. Using Selligent, the [...]
Augmented reality: retail conversion rate saviour?
Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]