Augmented reality: retail conversion rate saviour?
Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]
customer experience
Embrace the new normal: think bigger, think glocalisation
There’s no denying that the business world has changed in recent months. The Covid-19 pandemic moved many organisations to remote working, changing daily business [...]
Door drop engagement still strong
The average door drop is seen by 1.05 people in the home and interacted with almost three times per item, according to research by the Data & Marketing Association (DMA). [...]
Boosting customer engagement & securing loyalty in 2020 and beyond
Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]
The untold benefits of optimising your website for mobile
The Internet is ever-changing, and it is the best interest of any business to stay compatible with new developments. Tablets and smartphones are now just as popular as [...]
Swizzels launches TV ad campaign for ‘Great British Puds’
British sweet manufacturer Swizzels launched a TV advertising campaign last week, alongside the release of its new ‘Great British Puds’ sweets. The advert premiered on [...]
Post-pandemic packaging: What will consumers want?
We are facing a global health pandemic and, in order to get out of it effectively, we must proceed with extreme caution. The threat of a second wave is still there, so we [...]
To advertise or not to advertise? Six questions FMCG marketers need to ask first
The economic impact of COVID-19 makes recession seem a certainty at this point, although there is much debate as to how damaging it is likely to be. However, looking at [...]
Smash your brand story – Top tips on maintaining a cohesive brand voice
‘Event Cancelled’ may be the motto of summer 2020 but XpoNorth’s annual conference is going ahead virtually and providing welcome support and guidance to [...]
London-based distillery asks public to name its new rum brand
The rum producer formally known as Silk Road White Spiced Rum has been forced to change the name of its rum due to a conflicting EU trademark just six months after launching. [...]