Why brand expression is the most powerful tool in the box
Unlocking the key to brand expression has become an integral part of the digital solution. By applying Human Understanding through mapping behaviours, voice, personality and [...]
brand
Brand Architecture: 5 tips for rationalising your portfolio in 2021
Brand Architecture, often a misunderstood term, is the organisation of brands, services and products for customers. Typically, there are three architecture approaches that [...]
Scottish knitwear brand ‘McGeorge’ banned from using trademark after Asda complaint
Scottish clothing brand McGeorge of Dumfries has been banned from using its trademark following a legal dispute with supermarket giant Asda over the two brands’ [...]
Neil Foster, Guinness World Records: Bold British campaigns and the GWR brand journey
Guinness World Records (GWR) has become a household name. How has the brand developed over the years in terms of marketing strategy? The GWR brand is 65 years old this year [...]
Naked Smoothies launches Be.More.Naked campaign
Naked Smoothies has launched a campaign called Be.More.Naked, bringing to life Naked’s new brand positioning and brand visual identity. The campaign is also encouraging [...]
Marketing Gazette Movers & Shakers, August 2020
Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]
Designing your digital ecosystem to deliver brand differentiation
In a world of accelerating disruption, organisations are looking for ways to rapidly create sustainable competitive advantage. Never before has the digital realm been so [...]
Asahi launches global ‘Discovery is Calling’ marketing campaign
Asahi Super Dry has launched an integrated marketing campaign, entitled ‘Discovery is Calling’. The global campaign, which is the beer company’s first, was created by [...]
Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign
Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]
Robert de Niro bagel advert leads to huge dividend payout for Warburtons bosses
A Warburtons TV ad campaign starring Hollywood legend Robert De Niro was such a success that bosses at the Bolton bakery firm have been able to pay themselves £15 million in [...]