brand

Brand Architecture: 5 tips for rationalising your portfolio in 2021

December 21, 2020 // 0 Comments

Brand Architecture, often a misunderstood term, is the organisation of brands, services and products for customers. Typically, there are three architecture approaches that [...]

Scottish knitwear brand ‘McGeorge’ banned from using trademark after Asda complaint

November 3, 2020 // 1 Comment

Scottish clothing brand McGeorge of Dumfries has been banned from using its trademark following a legal dispute with supermarket giant Asda over the two brands’ [...]

Neil Foster, Guinness World Records: Bold British campaigns and the GWR brand journey

November 2, 2020 // 0 Comments

Guinness World Records (GWR) has become a household name. How has the brand developed over the years in terms of marketing strategy? The GWR brand is 65 years old this year [...]

Naked Smoothies launches Be.More.Naked campaign

September 30, 2020 // 0 Comments

Naked Smoothies has launched a campaign called Be.More.Naked, bringing to life Naked’s new brand positioning and brand visual identity. The campaign is also encouraging [...]

Marketing Gazette Movers & Shakers, August 2020

September 4, 2020 // 0 Comments

Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]

Designing your digital ecosystem to deliver brand differentiation

August 14, 2020 // 0 Comments

In a world of accelerating disruption, organisations are looking for ways to rapidly create sustainable competitive advantage. Never before has the digital realm been so [...]

Asahi launches global ‘Discovery is Calling’ marketing campaign

August 7, 2020 // 0 Comments

Asahi Super Dry has launched an integrated marketing campaign, entitled ‘Discovery is Calling’. The global campaign, which is the beer company’s first, was created by [...]

Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign

July 19, 2020 // 0 Comments

Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]

Robert de Niro bagel advert leads to huge dividend payout for Warburtons bosses

July 19, 2020 // 1 Comment

A Warburtons TV ad campaign starring Hollywood legend Robert De Niro was such a success that bosses at the Bolton bakery firm have been able to pay themselves £15 million in [...]

Ivanka Trump violates ethics rules by promoting Goya beans

July 18, 2020 // 1 Comment

Ivanka Trump has come under fire for promoting Hispanic-owned business Goya Foods, as it violates ethics rules that bar US Government officials from using their public office [...]