Take the Brand Oath: Cut the crap and get to the truth
If, like some SMEs, you think that branding is just another exercise in marketing mumbo jumbo, you’re most likely missing a trick. The value of a strong brand is as [...]
brand
How auto brands can build customer trust
Good service is the key to building trust and lasting relationships with customers, according to the latest Customer Engagement: Automotive research report released by the [...]
Gucci is doing it – are you?
Gucci and Google are doing it, the French SNCF is going wild for it, yet 61% of marketing agencies have no awareness of it. The digital revolution is offering your clients a [...]
Will Uber’s next CEO be Tony The Tiger?
If you look past the politics and the intrigue, you will find that the story of Travis Kalanick’s departure from (and Arianna Huffington’s subsequent arrival at) Uber is, [...]
Tennent’s lager pokes fun at legal tender issues with currency exchange
Tennent’s Lager has launched a ‘Here to Serve’ campaign, offering English football fans the chance to exchange their English bank notes for Scottish ones while visiting [...]
McDonald’s apologises for “upsetting” child bereavement TV advert
McDonald’s has apologised for “upset” caused by a TV advert, which consumers and charity workers accused of exploiting childhood bereavement. The fast food [...]
Carlsberg launches £15m marketing campaign that plays up to Danish stereotypes
Carlsberg has launched a £15m, integrated marketing campaign dubbed ‘The Danish Way’, with the hope of rejuvenating its Carlsberg and Carlsberg Export brands in [...]