Krispy Kreme brings back iconic Reese’s Peanut Butter doughnut 

The return of the Reese’s Peanut Butter doughnut reflects Krispy Kreme’s commitment to responding to customer demand.

Krispy Kreme Reese's Dozen.

Sweet treat shop Krispy Kreme is bringing back the iconic Reese’s Peanut Butter doughnut, first sold in 2015, for a limited period this July following a renewed partnership with popular confectionery brand, Reese’s.

Each limited-edition Reese’s doughnut, is handcrafted to satisfy the taste buds of UK customers, combining Krispy Kreme’s signature soft dough, with a smooth Reese’s peanut butter filling, before hand-dipping in Krispy Kreme’s chocolate icing. The doughnut is topped with crunchy, nibbed hazelnuts and creamy Reese’s peanut butter drops.

The doughnut will be available from the July 31 to September 3, 2023, in Krispy Kreme’s 139 retail shops and selected Tesco, Sainsbury’s, ASDA and Morrisons stores. It will also be offered for nationwide delivery at and through partners UberEats, Just Eat and Deliveroo.

The return of the Reese’s Peanut Butter doughnut reflects Krispy Kreme’s commitment to responding to customer demand, with the special edition being one of the most requested recipes since its original launch. The partnership with American candy brand REESE’S reflects confectionery’s strong growth in the grocery sector, where despite a cost of living crisis,  customers remain eager to pick up their favourite feel-good indulgences to enjoy at home.

According to research from Tangible three-quarters (77%) of people state that little moments of indulgence within the day, such as during work meetings or social events remain important. To boost the happiness of the  nation, Krispy Kreme UK has launched a series of limited-edition doughnuts to allow its customers and colleagues to share in key moments of joy from  the Coronation to Wimbledon.

Jamie Dunning, president and MD, said: “Our fans spoke, and we listened, delivering a mouth-watering treat perfect for sharing and sparking conversation. Working with American heritage brands such as REESE’S reflects how a simple sweet treat can be so much more than a  mouthful, it is a chance to spark happy memories and create real moments to smile about. This partnership shows how we are continuing to innovate to deliver fresh, handcrafted treats that deliver a delicious experience across all our channels.”

Jackson Hitchon, GM of Europe and World Travel Retail at The Hershey Company, said: “Krispy Kreme has joined Reese’s in its obsession with putting peanut butter in everything. We know our fans will go absolutely nuts over this awesome mashup: fluffy doughnuts combined with chocolate and peanut butter deliciousness. Anything but ordinary collaboration.”

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