Yahoo Advertising: How to nail your CTV strategy
The connected TV (CTV) landscape is more dynamic than ever, with ad-supported streaming models surging and audiences shifting away from traditional TV. Yet, for all its [...]
Video
Broadcast TV more popular than online streaming
New data from consumer research company GWI reveals that broadcast TV is still central to Brits’ media consumption, with nearly two-thirds (64%) of TV viewing time spent [...]
Why transparency should be a CTV priority in 2024
In 2023, Connected TV (CTV) has emerged as a true catalyst for change, firmly establishing itself in the mainstream – the most recent data from WARC highlights an [...]
Caorunn illustrates its Gin Genius in its first TV advert
Scottish gin producer Caorunn has enlisted the creativity of The Leith Agency for its first ever TV ad. The 30-second animated piece celebrates the reputation they have [...]
Ireland seeks to boost tourism using Assassin’s Creed Valhalla
Ireland’s tourism authority has partnered with Ubisoft, using the latest instalment in the Assassin’s Creed franchise to market the country to travellers and gamers [...]
Cadbury ‘Bus’ advert encourages acts of kindness
In its latest advert, ‘Bus’, Cadbury spreads the message that “there is a glass and a half in everyone”. The short film, created by VCCP London, features a young boy [...]
James Cornish, Vevo: Connected TV, the human touch and following eyeballs
Could you tell us a little bit about Vevo and what it does? We’re a joint venture business between Sony Music and Universal Music and, I guess, the core of what we [...]
Currys PC World launches its first branded TikTok campaign
Currys PC World has become one of the first UK retailers to partner on a campaign with TikTok as it launched its first branded hashtag challenge titled #TechTokTips. The [...]
Have I got your attention? Why data is the key to compelling video ads
While 92% of marketers believe video is a vital part of their digital strategies, there’s a significant difference between a disposable, scrollable experience and a truly [...]
41% of advertisers believe lack of understanding is key barrier to Connected TV
Digital video ad spend has dramatically increased in the UK, but 41% of digital video advertisers and buyers say a lack of understanding of the ecosystem is a stumbling block [...]