Marketing Gazette Deal Roundup, June 2020
Company launch Trouble Maker Trouble Maker, a new end-to-end content, media and distribution agency, is launching with a major client, Peroni Nastro Azzurro, on board. The [...]
PR
How B2B organisations can achieve PR success with a reduced budget post-COVID
With lockdowns starting to ease, businesses are trying to navigate the new norm. Budgets are unlikely to bounce back quickly, forcing departments to look carefully at their [...]
Virtual Tourism takes off in the Faroe Islands
Tourists from 197 countries have experienced the Faroe Islands during lockdown, due to the nation’s Remote Tourism tool. The project, launched on April 15, 2020, offers [...]
PR agency Stone Junction produces two brews for National Beer Day
Technical PR agency Stone Junction has co-produced two beers to be released on June 15, Britain’s National Beer Day. The lager, ‘Dog with a Stone’, and IPA, ‘Stone [...]
Rapport Digital develops holistic marketing strategy for startup Mobius Works
The client: Established in May 2017, Mobius Works is an Integrated Services Company providing build, electrical and mechanical solutions to the commercial, industrial and [...]
Deliveroo Creates ‘Great Wall of Chinese’ Giveaway
Deliveroo has built a replica ‘Great Wall of China’, made entirely from more than 2,000 recycled takeaway boxes, as part of its latest promotional campaign. Standing [...]
Hotwire offers media training to promote tech sector gender diversity
Global communications agency Hotwire has launched an initiative aimed at driving diversity in tech. By offering free media training for women in 2019, the comms firm hopes to [...]
PR: the sole survivor of the GDPR apocalypse
Bored of talking about GDPR yet? You won’t be the only one. We’ve all heard about it, we all know it means massive process changes for every business, and I am pretty [...]
adidas turns to Superimpose to help make it the top sport culture brand
The client: Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures shoes, clothing and [...]
Brewdog takes swipe at sexist marketing with a ‘beer for girls’
Scottish independent craft brewer, BrewDog, is taking on the global scourge of gender pay inequality and combating sexist marketing with the launch of a ‘new’ [...]