London Marathon unveils new website and digital branding

Digital agency Dept has utilised the Sitecore Experience Platform to centralise and rebrand the first of London Marathon Event's portfolio of websites.

London Marathon runners

The Manchester branch of digital agency Dept has created a refreshed London Marathon website for London Marathon Events (LME).

Responsible for high-profile events, such as the Virgin Money London Marathon and RideLondon, LME has set out to revamp their digital branding. Its flagship event, The London Marathon, is the first in the portfolio of websites to receive the makeover treatment by Dept.

Jason Ochoa, head of digital at LME, said: “We appointed Dept for their ability to combine creativity and technology. The agency’s understanding of our organisation and our values means our new website and branding truly reflect the hundreds of thousands of people we inspire to get active each year.”

A screenshot of the revamped London Marathon website.

The revamped London Marathon website.

As such, Dept has merged creativity and technology through developing a centralised solution for LME built on the Sitecore Experience Platform. Therefore, LME can manage its portfolio of websites while also refreshing its digital branding.

As seen on the refreshed London Marathon website, Dept has considered the tangible and intangible elements of the event. Acknowledging the exact distance of the marathon, lines are aesthetically placed at a 26.2-degree angle. Along with vivid colours and statement patterns, Dept has developed a new branded photography style for the London Marathon.

UK MD at Dept, Brain Robinson, said: “Dept set out to deliver a solution that not only meets the needs of LME today, but will also integrate with new technologies and continuously evolve and scale as the organisation grows.”

Now with a fresh look, the London Marathon is the first of eight LME websites that Dept will apply new branding and technology. Each will be built on the Sitecore Experience Platform, which allows LME advanced control over personalisation, scalability, and an improved user experience.

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