The 5 emotions brands need to focus on this Black Friday
Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, Persado, a [...]
E-mail Marketing
The myth that size matters leads to marketers losing customers
Marketers need to abandon the false belief that less is always more when it comes to email subject lines, according to a study by machine learning specialist Persado. In a [...]
‘Stranger Things’ premiere lifts engagement 74% for brands targeting its global audience
Ahead of Halloween, a global study conducted by email service provider, Mailjet, reveals engagement for this year’s spook fest is peaking around the second season of hit [...]
IT, marketing and customers: Who is winning the data security war?
From Wonga to Debenhams Flowers, the roll call of well-known UK firms suffering a data breach grows on an almost weekly basis. The impact of a breach can range from [...]
One in four tech marketers will seek a new job in the next year
More than a quarter (26%) of B2B marketers in the technology sector plan to look for a new employer in the next 12 months, according to a study by Spiceworks, a professional [...]
UK Election 2017: Which party has the most effective email campaign?
The UK general election is just a day away and campaigning is in full swing. Unsurprisingly, email is being heavily used by each political party looking to communicate with, [...]
SNP snatches marketing campaign win while Tories leave room for improvement
If the general election campaign was based solely on direct marketing performance, the Scottish National Party would walk away with a victory and Labour will outperform the [...]
Why your customer data could pose the biggest threat to your business
With the spectre of the General Data Protection Legislation Regulation (GDPR) haunting businesses, it has never been more important to take control of your customer data – [...]
Acxiom CRM helps Heathrow Airport control the customer journey
The client: Heathrow Airport is a major UK international airport and is the busiest airport in Europe by passenger traffic. It is the third busiest airport in the world by [...]
DMA: Marketers have underestimated the GDPR
B2B markets are falling behind in their preparation for upcoming introduction of the General Data Protection Regulation (GDPR). The new regulations come into force on May 28, [...]