Email marketing in the time of COVID-19
In a global pandemic it may seem trivial to discuss matters of brands, customer engagement and subscriber numbers, but the harsh reality is that, as well as a health crisis [...]
E-mail Marketing
Brexit: Disenfranchised by dire deliverability
With Britain now days away from an exit from Europe (in theory), the Government may finally be realising the British public has changed its mind. Last October I wrote a blog [...]
Why subscriber engagement is vital for email deliverability
Data solutions provider Return Path has published its latest email engagement benchmark report. The Hidden Metrics of Email Deliverability provides sector-specific results [...]
Privacy is the new norm
Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to [...]
Return Path helps boost Individual Restaurants’ inbox placement rate
The client: Individual Restaurants is one of the UK’s leading restaurant companies, responsible for a collection of restaurants including Piccolino, The Restaurant Bar [...]
How marketers can navigate mailbox provider reputation assessments
Marketers around the world rely on email, but when email fails to reach the inbox, brands lose the opportunity to connect with customers and ultimately make a sale. Year [...]
Consumers are opening more emails and still clicking
Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates [...]
4 steps to ensuring regulation improves customer communication
A business hoping to provide a good customer experience must deal with an increasing amount of personal data – from customers’ personal details, to how they want to be [...]
Consumer attitudes to privacy revealed
With the EU General Data Protection Regulation coming into force May 25, data and privacy are currently the hottest topics in the marketing industry. Recent revelations about [...]
Return Path helps Ding eliminate Gmail deliverability issues
The client: Ding is a top-up network for mobile phones, delivering a top-up every second of every day and helping families and friends around the world stay connected. [...]