Marketing in the era of AI: Why human insight still reigns supreme
AI has transformed the way marketers work, freeing them from mundane and repetitive tasks so they can focus more on brand initiatives that resonate with customers. This [...]
Customers
Boosting engagement and revenues: Implement GenAI into the sales engine
In today’s highly competitive sales environment, success hinges on building strong relationships and deeply understanding customer needs. Generative AI (GenAI) is [...]
A reluctant generation: How can mobile marketers win over sceptical baby boomers?
A mix of assumptions and past studies have seen baby boomers labelled technically unsavvy and disengaged when it comes to advertising, with only 12% globally saying they feel [...]
1 in 3 gamers say content creators influence their spending
Visa cardholder spending in gaming entertainment in Europe has increased 16.7% year-on-year in 2024, representing a growth rate that’s 40% higher than overall growth in [...]
Almost half of shoppers want more sustainable returns
Almost half of UK consumers (48%) want returns to be more sustainable, according to the latest research by SAP Emarsys Customer Engagement, which conducted research amongst [...]
How brands can use their own customers to grow
According to the UK company register, more than 2,000 businesses were launched every single day last year. So it’s no surprise that in this fast-paced and highly [...]
A fifth of Gen Zers secretly return Valentine’s Day gifts without telling their partners
One in five Gen Zers will swap heartfelt gestures for cash this Valentine’s Day, returning gifts from their loved ones in secret. That’s according to the latest [...]
How brands can get the attention they want this Valentine’s Day
Valentine’s Day is no longer only about romance. February 14th is evolving into a global holiday that celebrates friends, co-workers, classmates, teachers, and even pets. [...]
Privacy-first, precise, and scalable: Targetable contextual audiences have arrived
Imagine you’re sitting in front of your favourite painting at the National Gallery. People of all ages, nationalities, genders, and income levels filter in and out of view [...]
How Bazaarvoice helped Dreams boost conversion rate by 200%
Established in 1985 and headquartered at Bedquarters in High Wycombe, UK, Dreams is the UK’s leading bed specialist. Backed by bedding provider Tempur Sealy and led by CEO [...]