Two thirds of consumers still dismiss ads as irrelevant
Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”. [...]
Customers
PR 5.0 – It’s PR and marketing, but not as we know it
Already the smart tech processes of the Industry 4.0 revolution are having to bow to the human and social power of Industry 5.0. Hyper-personalisation is humanising smart [...]
Debunking the myths of sales enablement
Sales enablement is often mistaken as something just for sales professionals. It can also be confused with more known functions: from training and coaching to an operational [...]
Consumers opt for affordability over sustainability
Consumers are increasingly opting for affordability over sustainability in their purchasing decisions, preferring cheaper alternatives as financial pressures hit household [...]
Covid and customer communications: why the blame game needs to stop
Given that three years have now passed since the start of the pandemic, most companies will feel that they’ve returned to business as usual. Consumers certainly do. [...]
60% of brands struggle with ineffective customer service AI
There are significant challenges throughout the customer service journey, from basic data collection to deploying advanced solutions like AI. This is according to a Sprinklr [...]
How Sanofi builds accurate, real-time customer profiles
The client: Sanofi , a leading global healthcare company, provides life-changing treatments, medications, and vaccines to millions around the world. Fuelled by data and [...]
Why you should alter your marketing strategy if you want to attract Gen Z
Customers from Generation Z have grown up with access to all kinds of marketing material imaginable. To get their attention, you need to say something unique. But why should [...]
Consumers frustrated by English language’s dominance of the internet
Almost half (44%) of global consumers are frustrated by the dominance of the English language on the internet and technology, a new report by RWS has revealed. The [...]
A third of Brits don’t care where they buy from ‘as long as it works’
More than a third of Brits (38%) now purchase indiscriminately online, saying they “don’t care” where they buy from “as long as it works”. That’s according to new [...]