Supermodel Cindy Crawford has recreated the popular 1992 Pepsi advert with photographer David Yarrow three decades after the original was broadcast.
The project formed part of a collaboration between the two, which has raised more than $1m for the American Family Children’s Hospital in Madison, Wisconsin, USA.
The charity is of particular importance to Crawford as this was the hospital where her younger brother was treated for leukaemia before he died in 1969 at three years old.
Expressing her excitement to be a part of this project, Crawford said that “it’s always a pleasure and a thrill to work with my friend David Yarrow and even more so when it’s for a good cause”.
The recreation took place at the same infamous Halfway House Diner and features Crawford sipping a can of Pepsi in a white tank top and shorts that bore an uncanny resemblance to her outfit in the original outfit.
Also featured in this project was the original hair stylist Peter Savic and two dogs looking into the camera in replacement of the two boys in the 1992 commercial.
According to Yarrow, the original advert, which was directed by Joe Pytka, is “probably one of the most celebrated commercials of all time. So much so, that there have been many retakes and parodies”.
This, he explained, is why he “yearned” to recreate an interpretation of this advert in photo form, leading to him seeking permission from Pepsi to do so.
On his website, he revealed his hope that this part of his and Crawford’s collaboration will boost the amount raised for the American Family Children’s Hospital materially.
The photo, released on Crawford’s Instagram account, has received a significant amount of praise and has accumulated her more than 140,000 likes.