Cadbury ‘Bus’ advert encourages acts of kindness
In its latest advert, ‘Bus’, Cadbury spreads the message that “there is a glass and a half in everyone”. The short film, created by VCCP London, features a young boy [...]
Brands
Essential workers enter the limelight as consumer values shift
Consumers have begun to rethink their spending habits and the qualities they value in a brand, with everyday heroes becoming more valued than celebrity influencers. This is [...]
Sustainability marketing: tactics for your business
What is Engage and what does it do? Engage is a results-driven digital agency, which partners with ambitious brands, including Jet2, Heineken and Yorkshire Tea. We are a [...]
Comms leaders say protecting their brand reputation is impossible
The vast majority of comms leaders (78%) believe that protecting and managing their brand’s reputation is impossible. This is according to a study by crisis simulation [...]
Humane Society International’s campaign gets 100 million+ online hits
The latest marketing campaign from Humane Society International (HSI), Save Ralph, has amassed 100 million online views and more than three million petition signatures. With [...]
London Marathon unveils new website and digital branding
The Manchester branch of digital agency Dept has created a refreshed London Marathon website for London Marathon Events (LME). Responsible for high-profile events, such as [...]
Using auction technology to improve your brand marketing
Auctions aren’t simply about selling – they can also contribute significantly to brand-building. This is because customers do not just purchase goods when they engage [...]
Currys PC World launches its first branded TikTok campaign
Currys PC World has become one of the first UK retailers to partner on a campaign with TikTok as it launched its first branded hashtag challenge titled #TechTokTips. The [...]
Q&A: Freddy Friedman, MD, Travel Audience
What kind of impact do you think the coronavirus pandemic has had on travel and tourism worldwide, and how relevant do you think destination marketing is at a time like this? [...]
How to transition an influencer into a brand ambassador
The effects of this year have seen the influencer marketing industry ramp up, and by a significant amount, too. Our Instagram feeds are filled with more ADs than [...]