How SMEs can take advantage of tech in these unprecedented times
The role of technology in both our daily lives and in business has significantly increased in the past two months. From enabling remote working from home [...]
Articles by Sally Dobie
Peperami launches influencer-led Tik Tok campaign
Peperami has launched its first ever Tik Tok campaign, in partnership with media, marketing and commerce company Jungle Creations. The #MeattheBeat campaign launched three [...]
Swizzels launches TV ad campaign for ‘Great British Puds’
British sweet manufacturer Swizzels launched a TV advertising campaign last week, alongside the release of its new ‘Great British Puds’ sweets. The advert premiered on [...]
How marketing organisations can successfully move forward post-pandemic
These are trying times for marketing organisations around the globe. As disruption from the pandemic continues, we are all doing our best to adapt. But it can be difficult to [...]
Yorkshire Cancer Research launches ‘Give It Some Welly’ campaign
Yorkshire Cancer Research has launched its annual ‘Give it some Welly’ fundraising campaign with the help of Leeds-based PR agency Prohibition. The multi-phased campaign [...]
How marketers can move forward in the COVID-19 era
There’s a cloud hanging over the marketing industry, with eMarketer predicting a 5% decline in global ad spend this year and the UK market not expected to return to growth [...]
Marketing in times of Covid: Focus on solutions over selling, and don’t spend indiscriminately
Global economies have been tanking as a result of COVID-19, and people face uncertainties on health, social and financial fronts. Virtually no aspect of life has been the [...]
Adapting marketing strategies for the new world
As we all begin to slowly return to a new kind of normal life, it is clear that the COVID-19 outbreak has brought with it many new experiences and learnings that will change [...]
Carsnight helps in relaunch of Bristol’s longest serving fertility clinic
The client: We were asked to raise the profile of Bristol’s longest serving fertility clinic, the BCRM, in the Bristol area who were considering PR for the first time in [...]
UK offers the lowest salary worldwide for digital marketing managers
Digital marketing managers in the UK have some of the lowest salaries worldwide – around half that of their counterparts in Japan. The average salary for digital [...]