‘First of its kind’ virtual reality fashion show launched
A virtual reality (VR) fashion show, titled ‘The Fabric of Reality’, is due to launch at the end of July 2020. The “first of its kind” production has been created by [...]
Articles by Sally Dobie
Post-pandemic packaging: What will consumers want?
We are facing a global health pandemic and, in order to get out of it effectively, we must proceed with extreme caution. The threat of a second wave is still there, so we [...]
To advertise or not to advertise? Six questions FMCG marketers need to ask first
The economic impact of COVID-19 makes recession seem a certainty at this point, although there is much debate as to how damaging it is likely to be. However, looking at [...]
How to escape ‘CPC fatigue’ and move to the future of online retail media
Online retail is evolving at pace and will continue to do so. By 2023 22 per cent of global retail sales will be online. While there might be some adjustments to that figure [...]
60% of Gen Z can’t go more than four hours without internet
More than half (60%) of people born between 1996 and 2015, Gen Z, cannot go more than four hours without internet access before they feel uncomfortable. This is one of the [...]
The rise of multi-platform influencer marketing campaigns
The COVID-19 pandemic has had a profound effect on the influencer marketing industry, with brands and agencies scrutinising advertising budgets more closely than ever. This [...]
Kooomo places MotoGP in pole position with 100% increase in sales
The client: For those who are not familiar with the motor racing industry, the MotoGP Championship is the pinnacle and arguably the most challenging of worldwide motorbike [...]
COVID-19 set to permanently change the way we shop
Almost half of shoppers have replaced shopping in retail stores with online shopping, suggesting that consumer habits may have changed for good. Gift card company Blackhawk [...]
UK brands encourage customers to ‘Enjoy Summer Safely’
Brands from across the UK have come together to promote an ‘Enjoy Summer Safely’ campaign. The campaign aims to promote a “safety-first approach” to the reopening of [...]
Outsourced marketing to increase due to COVID-19
Nearly a third (32%) of companies in the UK plan to outsource their marketing departments, and half of currently operating businesses will invest in digital technologies as a [...]