The Evolution of the Chief Marketing Officer
The role of the Chief Marketing Officer (CMO) has changed dramatically in the last few years. What started as a role primarily based on market research, advertising and brand [...]
Articles by Sally Dobie
Marketing Gazette Movers & Shakers, August 2020
Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]
Fall Guys sees huge donations in ‘Battle of the Brands’
New video game Fall Guys has given brands an opportunity to get their own in-game costumes in a charity bidding competition, entitled ‘Battle of the Brands’. Following a [...]
Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign
Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]
First virtual book signing created for Dan Brown’s ‘Origin’
Interactive promotions platform BeeLiked has created the world’s first virtual book signing for The Da Vinci Code author, Dan Brown. The company was commissioned by the [...]
Asahi launches global ‘Discovery is Calling’ marketing campaign
Asahi Super Dry has launched an integrated marketing campaign, entitled ‘Discovery is Calling’. The global campaign, which is the beer company’s first, was created by [...]
Marketing Gazette Deal Roundup, July 2020
Company Launches Maze-One Marketplace specialist Maze-One has launched in the UK. Founded by former MD of media at Dentsu Aegis Network, Tim van der Bilt, the company helps [...]
The vital role of marketing teams in corporate acquisitions
As many countries worldwide begin the tentative steps out of COVID-19 lockdown, one of the biggest tasks facing governments is to reinvigorate the economy. The pandemic has [...]
Creating connections in a disconnected world
Digital media is standing at a crossroads with multiple factors coming together and providing the unique opportunity to re-build the industry and digital ecosystem. [...]
7 translation mistakes that caused big problems
Translations can be dangerous if not executed efficiently and correctly, being knowledge of multiple languages is a skill. The most common translations mistakes are often [...]