The new age of connected ‘hybrid’ marketing
For years now, the Holy Grail for marketers has been the ability to activate strategies and brand experiences which are consistent across all touchpoints. We know, as an [...]
Articles by Duncan MacRae
BrewDog entices public to vote in UK General Election with free beer
Independent craft brewer BrewDog is giving away free beer to voters to encourage them to take part in the UK General Election. The brewer, which has 29 craft beer bars across [...]
SNP snatches marketing campaign win while Tories leave room for improvement
If the general election campaign was based solely on direct marketing performance, the Scottish National Party would walk away with a victory and Labour will outperform the [...]
RPM keeps confectionery fans sweet with bonkers Mondelez campaigns
Independent creative agency RPM has unveiled two tasty campaigns for Mondelez brands Maynards Bassetts and Cadbury. The new Cadbury Dairy Milk campaign launched to coincide [...]
MLS’s DC United plans to boost fan engagement with Facebook Live
Major League Soccer (MLS) team DC United has teamed up with Telestream, a provider of digital media tools and workflow solutions, to up its Facebook Live game. Telestream’s [...]
Why your customer data could pose the biggest threat to your business
With the spectre of the General Data Protection Legislation Regulation (GDPR) haunting businesses, it has never been more important to take control of your customer data – [...]
Should marketers fear the Terminator?
Artificial intelligence is working its way into modern marketing workflows and tech stacks at a furious pace. I remember reading a story recently about how the most advanced [...]
Acxiom CRM helps Heathrow Airport control the customer journey
The client: Heathrow Airport is a major UK international airport and is the busiest airport in Europe by passenger traffic. It is the third busiest airport in the world by [...]
6 top tips to enhance your content marketing
We all know the benefits of producing high quality, engaging content – when done well, it stands at the forefront of all successful digital marketing strategies. The [...]
STACK boosts Peugeot’s sales conversion with ‘high energy’ campaign
The client: Peugeot, part of Groupe PSA, is a French car manufacturer. The family business that preceded the current Peugeot company was founded in 1810, and manufactured [...]