Is ‘Marketing-as-a-Service’ hype or reality?
Marketing-as-a-Service might be the future of marketing, but it has to be deployed thoughtfully if you want to reap the benefits of speed to market and increased customer [...]
Articles by Duncan MacRae
McDonald’s apologises for “upsetting” child bereavement TV advert
McDonald’s has apologised for “upset” caused by a TV advert, which consumers and charity workers accused of exploiting childhood bereavement. The fast food [...]
How Squiz transformed LSBU’s digital experience
The client: London South Bank University (LSBU) is a public university in Newington, London. It has 17,605 students and 1,700 staff, and is based in the London Borough of [...]
Hilton joins the DMA for its inaugural Customer Engagement Labs
The Direct Marketing Association (DMA) has launched the pilot for its Customer Engagement Labs, an immersive one-day live hackathon. In partnership with Hilton, the day asked [...]
ICO fines Keurboom Communications £400,000 for 99.5 million nuisance calls
The Information Commissioner’s Office (ICO) has fined a company behind 99.5 million nuisance calls a record £400,000. Keurboom Communications was handed the ICO’s [...]
BT pens programmatic deal with Rubicon Project
The digital advertising team at telecomms firm BT has selected global exchange for advertising, Rubicon Project, to extend its digital advertising proposition to thousands of [...]
Adobe Marketing Cloud enhancements aim to upgrade customer experience
Adobe has introduced several innovations across Adobe Marketing Cloud and Creative Cloud at the Adobe EMEA Summit in London today. The new capabilities are said to offer [...]
Lidl UK explains how Adobe helps it align digital KPIs with sales ROI
Lidl UK, the discount supermarket chain disrupting Britain’s retail sector through its high quality produce combined with heavily discounted prices, has signed up as [...]
DIGIORNO uses facial recognition tech to show why pizza makes us happy
Frozen pizza brand DIGIORNO has conducted a social experiment that measured pizza’s effect on the moods of partygoers. Although most people would probably think it’s [...]
Advertising regulators get tough on fanciful broadband speed claims
The Committees of Advertising Practice (CAP) has launched a public consultation seeking views on different options to strengthen the standards around broadband speed claims. [...]