football

Barcelona close to taking top spot as world’s most valuable football brand

August 13, 2020 // 0 Comments

Real Madrid CF continues to be the most valuable football brand in the world but FC Barcelona has narrowed the gap between the two teams to just €6 million. COVID-19 has [...]

FIFA World Cup 2018: Marketers, don’t get caught on the break

June 26, 2018 // 0 Comments

An event of such scale as the World Cup is a magnet for international audiences – watching on TV, streaming online and discussing the action live on social media. This [...]

Tennent’s lager pokes fun at legal tender issues with currency exchange

June 9, 2017 // 0 Comments

Tennent’s Lager has launched a ‘Here to Serve’ campaign, offering English football fans the chance to exchange their English bank notes for Scottish ones while visiting [...]

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