Think back to November 2019 – online orders were up, but there was still demand for the experience of in-store shopping. Window shopping, browsing department stores, gift [...]
Could you give us an overview of Naked’s marketing strategy? At Naked, we know that each product and brand starts and ends with a real person and the team spends a lot [...]
Changes in consumer needs, expectations and behaviours are to be expected over time and, in many cases, patterns can even be predicted. But what retailers must remember is [...]
The food and beverage sector is saturated with consumer products that range from biscuits and cakes to beer and soda. To stand out among a crowded market, manufacturers and [...]
Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]
Tesco is trialling a scheme to allow its online customers to purchase products in refillable packaging, reducing disposable waste and increasing sustainability. The Loop [...]
We are facing a global health pandemic and, in order to get out of it effectively, we must proceed with extreme caution. The threat of a second wave is still there, so we [...]
Uncle Ben’s rice, Aunt Jemima pancake mix and Mrs. Butterworth syrup are among a range of products with logos that have racist origins or connotations that are having [...]
Nut butters manufacturer Meridian Foods has unveiled its new brand identity, which it says reflects its lifelong obsession with the beauty of the natural world. Taking [...]