Sales and marketing professionals know that it can take time, experience and years of practice to hone their persuasion skills. Indeed, many people in the industry never stop [...]
If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]
Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]
Scottish gin producer Caorunn has enlisted the creativity of The Leith Agency for its first ever TV ad. The 30-second animated piece celebrates the reputation they have [...]
Can you tell us what Fanplayer is and what it does? The role of Fanplayr is to give brands, via agencies or the brands directly, a better view of what’s going on in the [...]
What is Engage and what does it do? Engage is a results-driven digital agency, which partners with ambitious brands, including Jet2, Heineken and Yorkshire Tea. We are a [...]
NHS leaders have written to Instagram CEO Kevin Systrom urging him to prevent the promotion of Apetamin on the platform. The open letter described the appetite stimulant as [...]
Aldi has offered Marks & Spencer (M&S) a truce over their caterpillar cakes legal spat, suggesting they work together to raise money for cancer charities. M&S has [...]
What kind of impact do you think the coronavirus pandemic has had on travel and tourism worldwide, and how relevant do you think destination marketing is at a time like this? [...]
A band performs best when every member is singing from the same hymn sheet. The music sounds good and the crowd has a great time. This is the same with businesses. Revenue [...]