marketing

Bill proposed requiring adverts to label altered images of models

September 23, 2020 // 0 Comments

Luke Evans, a GP-turned-MP for the Conservative Party, has presented a Bill in the House of Commons, which would require any advertisement that uses digitally altered images [...]

How banks can use social data to build trust in the digital era

September 15, 2020 // 0 Comments

Coronavirus has had a devastating impact on people’s personal finances up and down the UK. 9.5 million employees are currently on furlough, and many businesses continue to [...]

Door drop engagement still strong

September 14, 2020 // 0 Comments

The average door drop is seen by 1.05 people in the home and interacted with almost three times per item, according to research by the Data & Marketing Association (DMA). [...]

Marketing Gazette Movers & Shakers, July 2020

August 7, 2020 // 0 Comments

Acceptable Ads Exchange Acceptable Ads Exchange (AAX), a programmatic ad exchange dedicated to recovering revenue lost to ad blockers, has appointed industry veteran Scott [...]

Creating connections in a disconnected world

July 30, 2020 // 1 Comment

Digital media is standing at a crossroads with multiple factors coming together and providing the unique opportunity to re-build the industry and digital ecosystem. [...]

How marketers can move forward in the COVID-19 era

July 23, 2020 // 0 Comments

There’s a cloud hanging over the marketing industry, with eMarketer predicting a 5% decline in global ad spend this year and the UK market not expected to return to growth [...]

UK offers the lowest salary worldwide for digital marketing managers

July 19, 2020 // 0 Comments

Digital marketing managers in the UK have some of the lowest salaries worldwide – around half that of their counterparts in Japan. The average salary for digital [...]

Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign

July 19, 2020 // 0 Comments

Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]

Outsourced marketing to increase due to COVID-19

July 4, 2020 // 0 Comments

Nearly a third (32%) of companies in the UK plan to outsource their marketing departments, and half of currently operating businesses will invest in digital technologies as a [...]

Smash your brand story – Top tips on maintaining a cohesive brand voice

June 25, 2020 // 0 Comments

‘Event Cancelled’ may be the motto of summer 2020 but XpoNorth’s annual conference is going ahead virtually and providing welcome support and guidance to [...]