Come together, right now – with an SEP
A band performs best when every member is singing from the same hymn sheet. The music sounds good and the crowd has a great time. This is the same with businesses. Revenue [...]
marketing
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
heycar’s female marketers bust driving stereotypes on the company’s birthday
The all-female marketing team at online car marketplace heycar have celebrated the company’s first birthday with its biggest market activity to date – aiming to [...]
Bill proposed requiring adverts to label altered images of models
Luke Evans, a GP-turned-MP for the Conservative Party, has presented a Bill in the House of Commons, which would require any advertisement that uses digitally altered images [...]
How banks can use social data to build trust in the digital era
Coronavirus has had a devastating impact on people’s personal finances up and down the UK. 9.5 million employees are currently on furlough, and many businesses continue to [...]
Door drop engagement still strong
The average door drop is seen by 1.05 people in the home and interacted with almost three times per item, according to research by the Data & Marketing Association (DMA). [...]
Marketing Gazette Movers & Shakers, July 2020
Acceptable Ads Exchange Acceptable Ads Exchange (AAX), a programmatic ad exchange dedicated to recovering revenue lost to ad blockers, has appointed industry veteran Scott [...]
Creating connections in a disconnected world
Digital media is standing at a crossroads with multiple factors coming together and providing the unique opportunity to re-build the industry and digital ecosystem. [...]
How marketers can move forward in the COVID-19 era
There’s a cloud hanging over the marketing industry, with eMarketer predicting a 5% decline in global ad spend this year and the UK market not expected to return to growth [...]
UK offers the lowest salary worldwide for digital marketing managers
Digital marketing managers in the UK have some of the lowest salaries worldwide – around half that of their counterparts in Japan. The average salary for digital [...]