Social media influencers fear for their safety due to online threats
A female social media influencer has given evidence to the UK’s Digital, Culture, Media and Sport Committee regarding the “relentless” abuse she receives [...]
NHS confronts Instagram over unlicensed weight gain drug
NHS leaders have written to Instagram CEO Kevin Systrom urging him to prevent the promotion of Apetamin on the platform. The open letter described the appetite stimulant as [...]
Instagram ‘accidentally’ promoted harmful diet content
Social media app Instagram has apologised for promoting diet-related content following what it described as an algorithm mistake. The app’s search bar automatically [...]
Babyboo Instagram advert banned for objectifying women
The Advertising Standards Authority (ASA) has banned fashion retailer Babyboo’s paid-for Instagram advert as it was deemed to have objectified women. ASA concluded on April [...]
WWE Superstar Instagram endorsements worth £11,000+ per post
Randy Orton and Alexa Bliss have the highest earning potential for sponsored Instagram posts in the WWE. This is according to a study by online retailer GolfSupport.com ahead [...]
Deadstock discounting and Instagram are encouraging poor consumer patterns
Changes in consumer needs, expectations and behaviours are to be expected over time and, in many cases, patterns can even be predicted. But what retailers must remember is [...]
A rise in Instagram popularity offers brands a new selling point
Instagram is the preferred social media platform in the UK, with 46% of consumers naming it their most visited platform to consume information over the course of the [...]
Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign
Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]
How to grow your business with Instagram
Growing your business through Instagram can be difficult. Although it’s not something the platform will openly admit to, personal and creator profiles appear to receive a [...]
Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign
Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]