Doritos has rewarded an Australia teen’s “entrepreneurial spirit” after she attempted to auction off a puffed up Doritos chip.
Rylee Stuart was snacking on a packet of supreme cheese Doritos when she stumbled upon the air-filled chip.
Stuart was made aware of the chip’s potential value when she posted a video to her TikTok, asking her followers if the chip was worth anything.
She wrote: “I found a puff Dorito! Is this valuable or should I just eat it. Tell me please.”
Initially, the chip was put up on eBay at a starting bid of $0.99. In a matter of hours, the bid had risen to $5,000.
Eventually, the bid rose to $10,000, at which point Stuart, in her words, “screamed”.
Soon after, the bid rose further to $20,100 before eBay took down the auction. In response, Doritos contacted her offering to match the final bid.
Vandita Pandey, head of marketing at PepsiCo Australia & New Zeland, said: “We’ve been so impressed with Rylee’s boldness and entrepreneurial spirit, so we wanted to make sure the Stuart family were rewarded for their creativity and love for Doritos.”
Australia’s 9News interviewed the lucky girl, who said that her family had debated over who would get the cash prize.
During the interview, Stuart contended: “Dad is saying that since he bought the packet, it’s his. But I ate the packet and found it, so I believe it is mine.”
Likewise, she recalled: “I was about to eat it, and I thought I better save it for later.”
Since discovering the chip, Stuart has kept it safely preserved in a container. She showed off the chip during her appearance on Australia’s Today Show.
During the program, she stated: “I didn’t think I would have all of this happen. But I guess it did and I am surprised.”
The TikTok video Stuart posted has since been viewed more than four million times, amassed more than one million likes and received thousands of comments.