The data borrowers
Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better [...]
data
Senior agency staff salaries rising to levels enjoyed by CEOs
Salaries for senior planners in advertising and communications agencies are increasing to levels enjoyed by chief executives and executive creative directors, research by [...]
IT, marketing and customers: Who is winning the data security war?
From Wonga to Debenhams Flowers, the roll call of well-known UK firms suffering a data breach grows on an almost weekly basis. The impact of a breach can range from [...]
Why marketers need to become data fluent
Robert Dagge, MD at Dynistics, believes real-time data visualisation can make a real difference in driving the strategic importance of marketing [...]
How can marketers own the customer experience?
A recent report from the Economist Intelligence Unit discovered that 86% of chief marketing officers (CMOs) and senior marketing executives believe that, by 2020, they will [...]
Is your data GDPR-ready?
As more marketers report concerns with the quality of their customer contact data, new European legislation threatens to increase the costs of poorly-managed data. A year [...]
How marketers are preparing for GDPR
The GDPR comes into force in just under a year and, although the Direct Marketing Association (DMA) says it had expected preparedness and awareness for this new law to have [...]
The new age of connected ‘hybrid’ marketing
For years now, the Holy Grail for marketers has been the ability to activate strategies and brand experiences which are consistent across all touchpoints. We know, as an [...]
Why your customer data could pose the biggest threat to your business
With the spectre of the General Data Protection Legislation Regulation (GDPR) haunting businesses, it has never been more important to take control of your customer data – [...]
DMA: Marketers have underestimated the GDPR
B2B markets are falling behind in their preparation for upcoming introduction of the General Data Protection Regulation (GDPR). The new regulations come into force on May 28, [...]